Tel: 0113 831 4455

Senior Brand Manager - Blackburn

FMCG - Marketing
Ref: 250 Date Posted: Tuesday 30 May 2023

Parker Young is partnering with an exciting, specialist FMCG business, who are looking for a strategic and creative Senior Brand Manager.

  • Are you passionate about, implementing brand strategy, and delivering results in an exciting much-loved category?
  • Are you strategic, innovative, and commercially minded who has a track record of delivering best in class brand activity?
  • Do you want to work with an ambitious company to help shape the future brand growth and landscape?
  • Do you enjoy managing people and helping them reach their potential?
  • Have you experience of working across a mix of retail channels and grocers?


As a Senior Brand Manager, you will be responsible for:

  • Managing and executing the strategic brand plans across the portfolio of brands.
  • Discovering new brand and category opportunities to contribute to business growth.
  • Leading the innovation pipeline and the innovation roadmap and manage each stage ensuring return on investment.
  • Partnering with creative agencies to executive brand content, campaigns, marketing, and advertising execution.
  • Thoroughly understanding in detail all commercial aspects of the plethora of brands managed, ensuring targets are adhered to.
  • Developing, executing, and evaluating annual marketing plans and brand guidelines, vision, and strategy for all brands.
  • Leading promotional and pricing strategy for all brands, channels, and customers to drive sales and growth.
  • Managing retailer brand days and presentations.
  • Championing all brand integrity across all communications, initiatives, and products and across the commercial channel.
  • Managing and setting budget across all brands, analysing financial performance, product sales and market data.
  • Events across the UK and Internationally.
  • Direct reports, managing, supporting, and developing people to achieve their objectives and personal growth.

If you are an experienced FMCG brand marketer, with strong influencing and interpersonal skills, thrive working cross functionally in a fast-paced business this is the role for you. Our client nurtures passionate marketers, who are analytical, results orientated, strategic, innovative and enjoy managing teams and developing future talent - get in touch!

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