Marketing Manager - Hybrid

Marketing Leadership Opportunity – Home Baking & Ingredients Portfolio
Flexible hybrid working | Leading UK Food Business | Significant leadership & brand autonomy 

Parker Young is delighted to be partnering with a major player in the UK food sector to recruit a highly capable Marketing Manager (or ambitious Senior Brand Manager) to lead a portfolio of iconic home baking brands. This is a rare chance to combine commercial impact, strategic influence, and hands-on brand building – all within a business that’s a genuine household name.

About the Business
Our client is synonymous with home baking and sweetening, offering an extensive range of trusted brands found in kitchens up and down the country. With deep roots in the UK’s culinary tradition, this company is part of a global food group yet retains a distinctly local, collaborative culture. Their brands occupy No.1 and No.2 positions in their categories and are at the heart of home baking, sweetening, and treat-making for millions.

Backed by a diversified international group, the business is well-resourced, ambitious, and passionate about both its people and its products. With a significant rebrand just completed, they are driving forward a renewed vision to inspire more moments of baking joy and to connect with the next generation of UK consumers.

The Role
This is a strategically pivotal opportunity. You’ll be responsible for leading the development and execution of brand strategies for a large, multi-SKU portfolio with deep market penetration. Your remit will span:

• Steering brand positioning, integrated communications, digital campaigns, NPD (new product development), EPD (existing product development), and packaging innovation.
• Leading projects across the portfolio, partnering closely with agency, design, and media teams to create compelling campaigns that drive engagement and sales.
• Collaborating with Category and Sales teams to create customer and shopper strategies, deliver persuasive sell-in presentations, and support distribution growth.
• Analysing market and competitor data to shape commercial strategy, including pricing, promotions, and range development.
• Managing P&L responsibility and influencing across the business to drive profitability.
• Leading, motivating, and developing your team, fostering a culture of innovation and high performance.

Who We’re Looking For
To succeed, you’ll have substantial experience in FMCG brand management, ideally with a background in the food & drink sector. You’ll be commercially astute, data-driven, and ambitious, with a track record of delivering brand growth and launching successful new initiatives.

You will bring:

• Robust experience of leading brands in a fast-paced, commercially-driven FMCG environment.
• Expertise in brand strategy, insight generation, communications development, innovation, and commercial leadership.
• Strong analytical abilities and financial acumen, turning insight into actionable plans.
• Demonstrable collaboration with commercial functions and retail partners.
• Excellent influencing and storytelling skills – able to simplify complexity and inspire action.
• Tenacity, curiosity, and resilience, with a passion for learning and results.
• Outstanding people skills for stakeholder management, both internally and externally.

Why Apply?

• Autonomy to shape the future of market-leading brands found in half of UK households.
• Opportunity to reinvigorate a category with huge growth potential.
• Highly agile/flexible working: typically 1-2 days per week in a modern, collaborative office.
• Be part of a team passionate about baking, innovation, and making a genuine impact.

Interested?

We’d love to hear from you, so please call us on 01138314455 or email us with your CV at hello@parkeryoungrecruitment.com and we’ll be in touch.