Tel: 0113 831 4455

Social Media & Community Manager - Hybrid

FMCG - Marketing
Ref: 229 Date Posted: Wednesday 22 Jun 2022
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HYBRID ROLE

Parker Young is supporting a Global super brand to find a Social & Online Community specialist for this fantastic, newly created role.

The Social and Online Community Manager is responsible for negotiating the connection between the brand and their audience–acting as the voice, tone and moderator of the brands to build brand presence and trust through digital engagement, community conversation and creating & sharing content.

You will take the lead in step changing our client’s online digital content and engagement to drive social best practice and the brands online.

You will:

  • Monitor the company’s various social channels -proactively engaging with social media audiences to build brand love for the portfolio of brands through initiatives like giveaways, re-sharing fan content, etc.
  • Leverage social listening tools and best practices to track, monitor and report on emerging issues & conversations across our pages, subjects trending with consumers, competitive activity, industry news, and any sensitive topics for the business.
  • Analyse conversations to provide actionable consumer and creative insights to the business.
  • Support brand comms & agency teams in adapting and publishing adapted social ‘business as usual’ content to be deployed across key social channels, bringing to life our hero creative content and adapting where relevant.
  • Foster a 1:1 connection with Influencers & brand ambassadors to build strong relationships that showcase our brand to our key audiences in new and collaborative ways.
  • This role has the capacity to grow and evolve in the longer term, specifically related to the management of social media and digital communication & e-commerce plans.

Our client is looking for a highly motivated a creative individual with a passion for turning online fans into consumers. You will have strong creative judgement with the ability to parse through all relevant content & conversation and determine what to share, how to share and when to share. The successful candidate needs to be right in amongst all the latest goings-on, keeping his/her finger on the pulse as to what the community is talking about, and the breaking stories and trends that people are engaging with. Strong communication skills are a must; as the voice of the brand the successful candidate should be able to write engaging ‘social first’ copy; flexing across different brands and channels as well as being comfortable interacting with people offline as well as online.

You will need:

  • Experience on key platforms including: Facebook, Instagram, Twitter, Linked in & Tik Tok within a Corporate or agency Environment
  • Excellent social copy writing skills are a must, with an eye for typography and graphic design
  • Ability to work flexibly and take initiative in a fast-paced, sometimes ambiguous environment, with a focus on teamwork and collaboration
  • Must be passionate about Digital Marketing & Social media, and enthusiastic about learning new concepts and technologies
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