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Senior Digital Marketing Executive - Leeds

Financial Services - Digital
Ref: 219 Date Posted: Wednesday 22 Jun 2022
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Parker Young are partnering with an award-winning financial business who are looking for a Senior Digital Marketing Executive to build on their continuous success and growth.   

As Senior Digital Marketing Executive you will be data driven and lead engagement with both B2B and B2C markets and will report to the Senior Marketing Manager. You will manage all digital marketing channels (customer portals, websites, social media, and paid advertising), delivering results and optimising performance.

Your responsibilities will be to. . .

  • Develop digital marketing strategy across all B2B and B2C channels, managing and optimising performance through analytics.
  • Analyse competitors to provide opportunities for growth and identifying new trends and strategies to improve rankings.
  • Working with:
    • The Communications Manager to improve social media performance.
    • The Sales Team to develop the CRM system
    • The Web Team to redesign the current website to improve customer journey.
    • The Campaign Manager on optimising email campaigns.
  • Strong knowledge of Google Analytics, Hotjar, Hootsuite, SEMRush, SurveyMonkey, Active Campaign and CRM systems.
  • Define and develop the right metrics and KPIs to measure performance of digital marketing activities, using google and social media analytics.
  • Focus on SEO, improving page rankings through metadata and content.
  • Create customised experiences with personalisation techniques.
  • Develop infographics and imagery to communicate message across all platforms.
  • Optimise performance on third party websites.
  • Working with external agencies on paid advertising activity.

To be considered for the Senior Digital Marketing Executive position, you must have at least 2 years’ experience of working in digital marketing, be results driven, analytically minded and data driven, effective communicator and an ambition to develop your digital marketing career in a successful industry. If you have/are working within the financial sector, that would also be desirable, but not essential.

If you’d be interested in a confidential discussion about the role, then we’d love to hear from you!

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