Digital Marketing Executive - Yorkshire

Parker Young is delighted to be supporting Burgess Petcare, an independent family run business and one of the UK’s leading animal food manufacturers, to identify a talented digital marketing specialist to join their busy marketing as Digital Marketing Executive.

As Digital Marketing Executive, you will support the growth of the websites and online business through content creation, PPC/social media advertising and creating campaigns and reports.

Key Accountabilities:

• Support online sales through digital campaigns on e-commerce platforms such as Amazon, Zooplus and more
• Conduct keyword research to use in PPC campaigns
• Manage advertising budgets of digital campaigns
• Create artwork/provide creative briefs to a graphic designer for display ads
• Manage display ads on social media and Google
• Report on ad performance using analytics tools such as Google ads and Facebook Pixel
• Work with third parties to create campaign content.
• Assist with the wider marketing team on projects such as social media and email campaigns

Our client is looking for someone who has a strong passion for and knowledge of all things Ecommerce including experience of supporting brands through large Ecommerce platforms. You must have a clear understanding of PPC campaigns and experience of using Google Analytics or Facebook Pixel.

You must also have:

• Budget management experience
• Understanding of organic and PPC campaigns
• Strong written and verbal communication
• Experience using a social media monitoring/scheduling tool
• Basic design programme experience
• Experience of writing copy for online content
• Experience using an email building program such as Mailchimp